For a small startup, the best CRM is the one your team will actually use every day. Look for a simple pipeline view, easy contact records, and basic automation for reminders and follow-ups.
HubSpot CRM and Pipedrive are popular starting points because setup is fast and the workflows are clear. If your team lives in Gmail, Streak can work early. Choose a tool that fits your current sales growth, then add complexity only when you feel real pain.